It is not always true that *every* small business needs a Facebook page. However, they can be useful in lieu of a website for businesses who are just starting out. I hope these Facebook tips prove a useful way to learn how to beat the system!
The problem with Facebook is that without spending a lot of money, it can be difficult to make sure your page is seen by the right people. It is certainly incredibly difficult to get your information in front of new people. Unlike Twitter and Instagram, Facebook is much more set up for you to interact with people you already know.
This can be a benefit. Linking your business page to your existing network can be a great way of boosting the engagement your posts receive. However, you will need to put in a little work to get your content noticed. Follow these tips to hit new leads without paying for the privilege.
Small Business Facebook Tips
- Write great content. If what you put on Facebook is interesting, people are more likely to share it with their networks.
- Be sociable! Use your page to update your customers and clients with what you are up to. Working with an interesting local business or client? Tag them into your posts to potentially increase your reach to their audience too.
- Use good quality images to boost the visibility of your posts.
- Share quality content from trustworthy sources – keep on top of breaking news in your field, or new trends.
What’s the one thing you do to boost the engagement rate your Facebook posts receive? Remember, number of likes is irrelevant. It’s the number of engagement people who respond to your content that matters. That’s where your conversions lie!
If you would like to work with a small business social media specialist, give Thirst Media a call. We can support you with social media strategies or take over long term management of your accounts. We also offer an affordable photography service. From new product launches, to producing portfolios of images that you can use across your digital profiles.