Advertising

Building trust in your business

How to make customers trust your business

Advertising executives rank below politicians as the least trusted profession in the country, according to an Ipsos Mori poll. Painful to hear, but not entirely surprising. Journalists don’t do much better, at fourth bottom above politicians and government ministers. Interestingly, advertising executives were actually a new addition to this survey, which has been undertaken since …

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Guerilla Marketing: Daring to cross boundaries

For years now, ad agencies have tried to come up with unique guerilla marketing ideas to promote brands. This week, North Face has been widely criticised for boasting about changing images on community collaboration site Wikipedia. It uploaded its own product placement images on to Wiki to send them to the top of Google’s search …

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