Thirst Media has been supporting Bisbrooke Artisans in creating a Crowdfunder project. The project aim was to raise funds so that they can move out of their tiny Rutland cottage and expand their bakery. They want to buy a larger refurbished oven and commercial shelving and put them in a business unit so that they …
The 50th anniversary of the Stonewall uprising has made 2019 a year of deep significance for the LGBTQ+ community. Commemorations and events have been big news, with Pride 2019 having extra import for many. No wonder perhaps that so many big brands are openly declaring their support for the LGBTQ+ community. Just today I saw …
There is a fascinating piece in the Sydney Morning Herald by Sarah Berry looking at the dangers of ‘second hand drinking’. This is the idea that the damage done by drinking is not always inflicted on those doing the drinking. Often it is those around them. This could be people with them while the drinking …
There seems to have been a sharp increase in the number of marketing and web agencies making cold approaches to small businesses recently. As a social media manager for a number of businesses, we get to see a good cross section of these approaches. Can you really gain a new client without a pre-existing relationship? …
How are you at judging consumer tastes? Reports this week show that UK book sales have declined for the first time in 5 years. There is some evidence that this is because of the rise of audiobooks. Sales rose by over 43% in 2018. Publishers are not worried. People still love printed books. It seems …
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It’s the Midlands Food, Drink and Hospitality Awards tonight. We’re very excited as four of our clients are finalists, as well as our sister blog Extreme Housewifery. All of these small businesses have been through a rigorous process of nomination, public voting and judging, and they are all winners for getting through to the finals …
Big gossip in from Instagram influencer marketing service Takumi. The Instagram following of the current contingent of Love Island contestants is mainly fake – from 50% to 65% fake accounts. Hardly a surprise to many! But it does show that you need to be very careful when dealing with ‘Influencers’. Those tens of thousands of …
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How your brand identity helps you to deal with negativity After our article about ‘how to be confident in every business decision you ever make‘ a couple of days ago, it was interesting to read another article about keeping a clear brand identity and dealing with negativity in Marketing Weekly yesterday. Here the case study …
Do you know who your business is? Yes, that’s right, I said who…. The trick to making every decision on your businesses strategic future easy to make is having a clear idea of your brand identity. Here at Thirst Media, we find that encouraging clients to think of their brand as a person is a …
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