A new initiative by the Leicester BID launched yesterday. The Independent Leicester campaign and attendant website is designed to showcase the very best small businesses Leicester has to offer. The initiative is aimed at helping residents and visitors to the city to discover the very best of the hidden gems that Leicester has. The campaign …
The 50th anniversary of the Stonewall uprising has made 2019 a year of deep significance for the LGBTQ+ community. Commemorations and events have been big news, with Pride 2019 having extra import for many. No wonder perhaps that so many big brands are openly declaring their support for the LGBTQ+ community. Just today I saw …
How are you at judging consumer tastes? Reports this week show that UK book sales have declined for the first time in 5 years. There is some evidence that this is because of the rise of audiobooks. Sales rose by over 43% in 2018. Publishers are not worried. People still love printed books. It seems …
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Big gossip in from Instagram influencer marketing service Takumi. The Instagram following of the current contingent of Love Island contestants is mainly fake – from 50% to 65% fake accounts. Hardly a surprise to many! But it does show that you need to be very careful when dealing with ‘Influencers’. Those tens of thousands of …
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How your brand identity helps you to deal with negativity After our article about ‘how to be confident in every business decision you ever make‘ a couple of days ago, it was interesting to read another article about keeping a clear brand identity and dealing with negativity in Marketing Weekly yesterday. Here the case study …
Do you know who your business is? Yes, that’s right, I said who…. The trick to making every decision on your businesses strategic future easy to make is having a clear idea of your brand identity. Here at Thirst Media, we find that encouraging clients to think of their brand as a person is a …
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