Thirst Media has been supporting Bisbrooke Artisans in creating a Crowdfunder project. The project aim was to raise funds so that they can move out of their tiny Rutland cottage and expand their bakery. They want to buy a larger refurbished oven and commercial shelving and put them in a business unit so that they …
The 50th anniversary of the Stonewall uprising has made 2019 a year of deep significance for the LGBTQ+ community. Commemorations and events have been big news, with Pride 2019 having extra import for many. No wonder perhaps that so many big brands are openly declaring their support for the LGBTQ+ community. Just today I saw …
There is a fascinating piece in the Sydney Morning Herald by Sarah Berry looking at the dangers of ‘second hand drinking’. This is the idea that the damage done by drinking is not always inflicted on those doing the drinking. Often it is those around them. This could be people with them while the drinking …
There seems to have been a sharp increase in the number of marketing and web agencies making cold approaches to small businesses recently. As a social media manager for a number of businesses, we get to see a good cross section of these approaches. Can you really gain a new client without a pre-existing relationship? …
Big gossip in from Instagram influencer marketing service Takumi. The Instagram following of the current contingent of Love Island contestants is mainly fake – from 50% to 65% fake accounts. Hardly a surprise to many! But it does show that you need to be very careful when dealing with ‘Influencers’. Those tens of thousands of …
Love Island Contestants Fake Followers: Avoiding the ‘Influencer’ trap Read More »
Do you know who your business is? Yes, that’s right, I said who…. The trick to making every decision on your businesses strategic future easy to make is having a clear idea of your brand identity. Here at Thirst Media, we find that encouraging clients to think of their brand as a person is a …
How you can be confident in every business decision you ever make Read More »
Advertising executives rank below politicians as the least trusted profession in the country, according to an Ipsos Mori poll. Painful to hear, but not entirely surprising. Journalists don’t do much better, at fourth bottom above politicians and government ministers. Interestingly, advertising executives were actually a new addition to this survey, which has been undertaken since …
Or why have a dog and bark yourself Discover Thirst Quenchers. For small business owners, every penny counts. This means that we can stretch ourselves too thinly. We try and cover every role ourselves to preserve our hard earned income. But how much is your time worth? Sometimes it can be worth paying someone else …
Or how small businesses get the jump on global corporations “Crisis management” is often the label given to a brands’ very public faux pas and how they handle it. Reputational damage can have an extremely serious impact on your bottom line and the future security of your business. However, instead of the usual apology and …
Client reviews are an independent source of quality assurance for your small business. There are endless platforms where people can leave reviews about the service or product they received from you – on and offline. But which ones have tangible benefits for you? Your own website – collecting reviews using a widget on your own …
Which review sites should my small business promote? Read More »
