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Rothley Wine sparkling English wine

Which review sites should my small business promote?

Client reviews are an independent source of quality assurance for your small business. There are endless platforms where people can leave reviews about the service or product they received from you – on and offline. But which ones have tangible benefits for you? Your own website – collecting reviews using a widget on your own …

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Guerilla Marketing: Daring to cross boundaries

For years now, ad agencies have tried to come up with unique guerilla marketing ideas to promote brands. This week, North Face has been widely criticised for boasting about changing images on community collaboration site Wikipedia. It uploaded its own product placement images on to Wiki to send them to the top of Google’s search …

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