SEO

Influencer marketing for small businesses

Love Island Contestants Fake Followers: Avoiding the ‘Influencer’ trap

Big gossip in from Instagram influencer marketing service Takumi. The Instagram following of the current contingent of Love Island contestants is mainly fake – from 50% to 65% fake accounts. Hardly a surprise to many! But it does show that you need to be very careful when dealing with ‘Influencers’. Those tens of thousands of …

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Rothley Wine sparkling English wine

Which review sites should my small business promote?

Client reviews are an independent source of quality assurance for your small business. There are endless platforms where people can leave reviews about the service or product they received from you – on and offline. But which ones have tangible benefits for you? Your own website – collecting reviews using a widget on your own …

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Guerilla Marketing: Daring to cross boundaries

For years now, ad agencies have tried to come up with unique guerilla marketing ideas to promote brands. This week, North Face has been widely criticised for boasting about changing images on community collaboration site Wikipedia. It uploaded its own product placement images on to Wiki to send them to the top of Google’s search …

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Small business hacks - top tripadvisor tips

Small hospitality venues can boost their profile for free

Or Trick-free TripAdvisor Tips Sometimes it feels hopeless for small venues to get their websites seen online. There is so much competition from bigger venues, with bigger marketing budgets. They scoop up the awards, their website rank at the top of the Google search listings. It may surprise you to know that a little dedicated …

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