A new initiative by the Leicester BID launched yesterday. The Independent Leicester campaign and attendant website is designed to showcase the very best small businesses Leicester has to offer. The initiative is aimed at helping residents and visitors to the city to discover the very best of the hidden gems that Leicester has. The campaign …
After a very successful 2019 season of tours and tastings, Rothley Wine Estate are taking a break ready for harvest. It’s the busiest time of year in the vineyard, and there is much to be done. However, due to popular demand, we have scheduled in two additional tour and tasting sessions over the winter. Join …
Some awards are worth more than others. We think The Great Food Club has a unique approach to nominations which makes becoming a finalist rather special. The public must vote simply for their favourite foodie business of the year. Restaurant, baker, pub, producer – whatever it is you have to pick only one. This means …
The 50th anniversary of the Stonewall uprising has made 2019 a year of deep significance for the LGBTQ+ community. Commemorations and events have been big news, with Pride 2019 having extra import for many. No wonder perhaps that so many big brands are openly declaring their support for the LGBTQ+ community. Just today I saw …
There is a fascinating piece in the Sydney Morning Herald by Sarah Berry looking at the dangers of ‘second hand drinking’. This is the idea that the damage done by drinking is not always inflicted on those doing the drinking. Often it is those around them. This could be people with them while the drinking …
There seems to have been a sharp increase in the number of marketing and web agencies making cold approaches to small businesses recently. As a social media manager for a number of businesses, we get to see a good cross section of these approaches. Can you really gain a new client without a pre-existing relationship? …
LinkedIn has always been considered the best B2B social media platform. I have used it successfully for clients in the past, but for some reason have neglected it for myself and my own business. As with any social media, there are a few rules of engagement: Have meaningful conversations – be a perceptive, responsive comment …
It’s the Midlands Food, Drink and Hospitality Awards tonight. We’re very excited as four of our clients are finalists, as well as our sister blog Extreme Housewifery. All of these small businesses have been through a rigorous process of nomination, public voting and judging, and they are all winners for getting through to the finals …
How your brand identity helps you to deal with negativity After our article about ‘how to be confident in every business decision you ever make‘ a couple of days ago, it was interesting to read another article about keeping a clear brand identity and dealing with negativity in Marketing Weekly yesterday. Here the case study …
Do you know who your business is? Yes, that’s right, I said who…. The trick to making every decision on your businesses strategic future easy to make is having a clear idea of your brand identity. Here at Thirst Media, we find that encouraging clients to think of their brand as a person is a …
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