Google can feel like a confusing beast. Google ranking, algorithms, paid advertising, position zero… What does it all mean?
For a small business, Google can be your greatest ally. But you need to get your website on the first page of the search results. You have to be tactical though – cracking the first page of the search results for the term ‘cafe’ is pretty hard work. You need to outrank people like the Hard Rock Cafe. However, ranking on the first page of search results of ‘cafe Leicester’ is not so hard. Sure, Cafe Rouge are in there, but so are independent businesses like Cafe Roma and the World Peace Cafe on Guildhall Lane.
One of the easiest tips for helping your website and your business be noticed by Google is to set up a My Business account. It’s totally free, and once you have verified your listing, then you can get a local pack in relevant search results that you have control over.
When this feature is online, it even allows you to post little updates, photos, product features and listings. This gives you the chance to catch the attention of potential customers without them even visiting your website.
There is also a nifty analytics feature so you can keep track of how popular your business is on Google. It shows search hits and map hits – invaluable information for small businesses who want to get seen by their local audience.
If you love the idea of your small business ranking higher on Google but you just don’t have the time to work on SEO yourself, contact Thirst Media to see how we can help.