Marketing

Guerilla Marketing: Daring to cross boundaries

For years now, ad agencies have tried to come up with unique guerilla marketing ideas to promote brands. This week, North Face has been widely criticised for boasting about changing images on community collaboration site Wikipedia. It uploaded its own product placement images on to Wiki to send them to the top of Google’s search …

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Small business hacks - top tripadvisor tips

Small hospitality venues can boost their profile for free

Or Trick-free TripAdvisor Tips Sometimes it feels hopeless for small venues to get their websites seen online. There is so much competition from bigger venues, with bigger marketing budgets. They scoop up the awards, their website rank at the top of the Google search listings. It may surprise you to know that a little dedicated …

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Food photography by Thirst Media

Taking killer product photos to market your small business

I am always surprised how many small businesses will settle for second best when it comes to product photography. Images tell the customer what to expect from you – and great images show them the attention to detail your business pays to delivering something excellent. Most of us just have time for a quick snap …

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Why flexibility is the lifeblood of your small business

The papers today are reporting the closure of the Station Cafe in Treorchy, Wales. Opened in 1935, this is one of the final remaining Italian cafes which was opened by migrants enticed by the booming South Wales mining industry. Customer loyalty could only take them so far. Businesses like this, and the recently closed Bruccianis …

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