small business

Building trust in your business

How to make customers trust your business

Advertising executives rank below politicians as the least trusted profession in the country, according to an Ipsos Mori poll. Painful to hear, but not entirely surprising. Journalists don’t do much better, at fourth bottom above politicians and government ministers. Interestingly, advertising executives were actually a new addition to this survey, which has been undertaken since …

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Rothley Wine sparkling English wine

Which review sites should my small business promote?

Client reviews are an independent source of quality assurance for your small business. There are endless platforms where people can leave reviews about the service or product they received from you – on and offline. But which ones have tangible benefits for you? Your own website – collecting reviews using a widget on your own …

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Small business hacks - top tripadvisor tips

Small hospitality venues can boost their profile for free

Or Trick-free TripAdvisor Tips Sometimes it feels hopeless for small venues to get their websites seen online. There is so much competition from bigger venues, with bigger marketing budgets. They scoop up the awards, their website rank at the top of the Google search listings. It may surprise you to know that a little dedicated …

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Food photography by Thirst Media

Taking killer product photos to market your small business

I am always surprised how many small businesses will settle for second best when it comes to product photography. Images tell the customer what to expect from you – and great images show them the attention to detail your business pays to delivering something excellent. Most of us just have time for a quick snap …

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