Hopefully you are already discerning about which social media platforms you use for your small business. Just because it exists, doesn’t mean you have to be on it. Do your customers Snapchat? Do your potential clients yearn Instafame? If they don’t, then don’t bother with that platform. Just focus on the ones that suit you …
We saw the launch of North42 Gin here in Leicester last night – a new spirit developed and distilled by the fine dining restaurant North Bar & Kitchen. What makes this product so different is that the business raised the capital to craft batch number one using a crowdfunding platform. Their first project aimed for …
How to harness crowdfunding to boost your business Read More »
The decline of the big brands We have watched many familiar names disappear from the high street in recent years. Woolworths stores disappeared 10 years ago, signalling the impact of the global financial crisis in the first tangible way for many. Many familiar names were to follow – BHS, and now Debenhams just a couple …
Can independents thrive where chains fail to survive? Read More »
Or Trick-free TripAdvisor Tips Sometimes it feels hopeless for small venues to get their websites seen online. There is so much competition from bigger venues, with bigger marketing budgets. They scoop up the awards, their website rank at the top of the Google search listings. It may surprise you to know that a little dedicated …
Small hospitality venues can boost their profile for free Read More »
I am always surprised how many small businesses will settle for second best when it comes to product photography. Images tell the customer what to expect from you – and great images show them the attention to detail your business pays to delivering something excellent. Most of us just have time for a quick snap …
Taking killer product photos to market your small business Read More »
The papers today are reporting the closure of the Station Cafe in Treorchy, Wales. Opened in 1935, this is one of the final remaining Italian cafes which was opened by migrants enticed by the booming South Wales mining industry. Customer loyalty could only take them so far. Businesses like this, and the recently closed Bruccianis …
Why flexibility is the lifeblood of your small business Read More »
Google can feel like a confusing beast. Google ranking, algorithms, paid advertising, position zero… What does it all mean? For a small business, Google can be your greatest ally. But you need to get your website on the first page of the search results. You have to be tactical though – cracking the first page …
Would you like to enjoy your business winning awards? Here at Thirst Media we have a number of clients who have been selected as finalists in the Midlands Food Drink and Hospitality Awards. The final voting process is taking place now and we are encouraging votes through websites, social media and in person in the …
