Marketing Tips Blog

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Dealing with Criticism & Negativity

How your brand identity helps you to deal with negativity After our article about ‘how to be confident in every business decision you ever make‘ a couple of days ago, it was interesting to read another article about keeping a clear brand identity and dealing with negativity in Marketing Weekly...

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How to make customers trust your business

Advertising executives rank below politicians as the least trusted profession in the country, according to an Ipsos Mori poll. Painful to hear, but not entirely surprising. Journalists don’t do much better, at fourth bottom above politicians and government ministers. Interestingly, advertising executives were actually a new addition to this survey,...

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Jack of All Trades

Or why have a dog and bark yourself Discover Thirst Quenchers. For small business owners, every penny counts. This means that we can stretch ourselves too thinly. We try and cover every role ourselves to preserve our hard earned income. But how much is your time worth? Sometimes it can...

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Crisis Management for Dummies

Or how small businesses get the jump on global corporations “Crisis management” is often the label given to a brands’ very public faux pas and how they handle it. Reputational damage can have an extremely serious impact on your bottom line and the future security of your business. However, instead...

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What is the value of marketing?

The latest headlines coming out of Scotland show that Marketing Edinburgh is being faced with a critical withdrawal of funds from its local authority. The destination marketing company has seen councillors vote to cut £300k from its £890k budget with the proviso that it become financially independent by 2020. I...

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Guerilla Marketing: Daring to cross boundaries

For years now, ad agencies have tried to come up with unique guerilla marketing ideas to promote brands. This week, North Face has been widely criticised for boasting about changing images on community collaboration site Wikipedia. It uploaded its own product placement images on to Wiki to send them to...