Brand

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We’re In.

A new initiative by the Leicester BID launched yesterday. The Independent Leicester campaign and attendant website is designed to showcase the very best small businesses Leicester has to offer. The initiative is aimed at helping residents and visitors to the city to discover the very best of the hidden gems...

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Corporate Pride

The 50th anniversary of the Stonewall uprising has made 2019 a year of deep significance for the LGBTQ+ community. Commemorations and events have been big news, with Pride 2019 having extra import for many. No wonder perhaps that so many big brands are openly declaring their support for the LGBTQ+...

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Dealing with Criticism & Negativity

How your brand identity helps you to deal with negativity After our article about ‘how to be confident in every business decision you ever make‘ a couple of days ago, it was interesting to read another article about keeping a clear brand identity and dealing with negativity in Marketing Weekly...