Marketing

scanning the marketing lands value of marketing 0

What is the value of marketing?

The latest headlines coming out of Scotland show that Marketing Edinburgh is being faced with a critical withdrawal of funds from its local authority. The destination marketing company has seen councillors vote to cut £300k from its £890k budget with the proviso that it become financially independent by 2020. I...

Demarie sparkling wine 0

Guerilla Marketing: Daring to cross boundaries

For years now, ad agencies have tried to come up with unique guerilla marketing ideas to promote brands. This week, North Face has been widely criticised for boasting about changing images on community collaboration site Wikipedia. It uploaded its own product placement images on to Wiki to send them to...

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Twitter Tips for Small Businesses

Hopefully you are already discerning about which social media platforms you use for your small business. Just because it exists, doesn’t mean you have to be on it. Do your customers Snapchat? Do your potential clients yearn Instafame? If they don’t, then don’t bother with that platform. Just focus on...

Boost your business on Google for free! 0

Boost your business on Google for free!

Google can feel like a confusing beast. Google ranking, algorithms, paid advertising, position zero… What does it all mean? For a small business, Google can be your greatest ally. But you need to get your website on the first page of the search results. You have to be tactical though...